Posts Tagged ‘Webinar’

“All in all, 2009 may have been the most painful year of a disruptive decade for publishers. But it was never dull.”
Publishers Weekly, Better Luck Next Year

The world of publishing is seemingly changing every week, and 2010 is unlikely to see the roller coaster coming to a stop any time soon.

Digital Book World is excited to announce the launch of The Digital Roundtable — a live, interactive webcast gathering some of the most outspoken industry professionals to debate the hottest publishing issues of the week, as being discussed in traditional media, the blogiverse and on Twitter.

From celebrity book deals to eBook rights and pricing to [insert YOUR pet topic here] — if it’s related to books, it’s on the agenda.

Live, interactive, opinionated, timely… every Thursday @ 1pm EST (10am PST), and best of all, it’s free!

Primary seats at the roundtable will be held by:

Laura Dawson, Publishing Industry Consultant
Pablo Defendini, Producer/Showrunner of
Guy LeCharles Gonzalez, Dir. of Audience Development, Digital Book World
Kate Rados, Dir. of Digital Initiatives, Chelsea Green
Bridget Warren, Former Co-Owner, Vertigo Books

Register now to take your seat at the table and join the conversation.

Register now for Digital Book World

by Guy LeCharles Gonzalez, Director of Audience Development, Digital Book World

Yesterday’s webinar, Indie Booksellers and the Digital Transition: Opportunity Knocks?, was an enlightening conversation that covered a number of timely topics — from bundling print and eBooks to bookstores as a “third place” — and attempted to answer the ultimate question: how can publishers be better partners?

Debbie Stier, SVP/Associate Publisher for HarperStudio and Director of Digital Marketing for HarperCollins moderated a lively conversation with a panel of veteran independent booksellers: Stephanie Anderson, WORD (Brooklyn), Patrick Brown, Vroman’s (Pasadena, CA), and Bridget Warren, Vertigo Books (College Park, MD).

Among the topics addressed was Clay Shirky’s idea of bookstores as social hubs, wherein he proposed “turning some customers into members, patrons, donors”, aka the NPR model. Brown’s response was succinct:

“Clay’s piece was interesting as a sort of think piece on theoretical bookstores of the future. I don’t really think that it’s all that feasible to implement many of his ideas for a bookstore that’s on the ground right now…

That tends to be how a lot of people go about it. They’re like, ‘Well, if I had a bookstore, this is how I would do it.’ But you don’t have a bookstore right now.”

Shelf Awareness has a great recap of the session, including some answers to “What can publishers do to help indies?”

Warren suggested, “Integrate sales so the reps we know and trust sell e-books. Publishers need to make sure their reps are comfortable selling e-books, and ease pricing disparity for indies.” Anderson wished for “Better communication, more openness, more back and forth. We have the same goal: we want people to buy good books.” Brown said, “Publishers [need to] recognize how important we are to the ecosystem. Shelf space is advertising space.”

Some of the highlights from our attendees via Twitter:

Kirtim reason harper studio doesn’t bundle? no major retailer does it #dbw is this the opportunity for indies?

DigiBookWorld “The bundle sounds easy, yet no one seems to be able to make a shopping cart that bundles a physical and digital product.” @debbiestier #dbw

DonLinn OR Books had a bundle of digital and print for GOING ROUGE. Sold only a couple of hundred copies. #dbw

KatherineBoG I’ve had ppl express interest in having hard copy of book + e-version. Unfortunately all who’ve said that to me are kindle owners. #dbw

katerados #dbw – interesting correlation b/w apple’s itunes dynamic pricing and ebook pricing. Get the early adopters at premium price?

changinghands #dbw Yes, online e-book purchases will be the norm. Our job to encourage customers to buy digital from indies. Price disadvantage crippling.

WendyHudson #dbw Does anyone here use Symtio cards in their stores?

Kirtim I would think Symtio cards would help towards a bundle idea -maybe just a barcode on the p-book? #dbw

changinghands #dbw Why is public expectation for e-books set at $9.99? Jeff Bezos decided for all of us. Fellow travelers who link to Amazon complicit.

thebookjournal #dbw so seeing as we can’t sell Kindle format ebooks, do we really stand a chance?

Kirtim interesting how convo for #dbw is no longer about content but about bundle and pricing. Seems a huge advance from a couple years ago.

WendyHudson #dbw I want a POD machine as soon as it’s feasible, but $, size, and staffing are big issues.

bookateur #dbw Espresso can be leased vs. outright buy.

emmittc was told by andrew pate with ondemand books (espresso) in october that they are “not currently leasing”…..#dbw

Kirtim Titles in Hamilton, Canada and University of Alberta have espresso and rave #dbw/news/7079.html#dbw

KSchechner More on indies using the Espresso Book Machine:

KatherineBoG Interesting: @bookavore’s argument that indies must make ebooks a local experience vs Sherman Alexie last week that it’s impossible. #dbw

ca_gordon Mobile devices allow people to bring the internet & social networks with them to stores with a physical inventory. via @vromans #dbw

KatherineBoG “use mobile technology to take advantage of our physical space” ex. foursquare. @vromans #dbw

KatherineBoG “Social media is a way to remind people of how wonderful it is to actually be in the store” @bookavore #dbw

DigiBookWorld “We have to focus on the things we can do that software can’t.” Patrick from @Vromans #dbw

changinghands #dbw Disagree with Patrick. Doing the things software can’t and incorporating the new not mutually exclusive. Do both.

The archive of the webinar is available here.

Register Today!

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A free webinar, presented by Digital Book World.

“In the social realm, there’s nothing better than true engagement between customers and brands (through the employees that represent them).”

Shiv Singh, VP and Global Social Media Lead for Razorfish

No conversation about publishing’s future and the importance of engaging readers directly is complete if it doesn’t include the perspective of the independent bookseller — our partners, curators and, most importantly, community organizers.

Indie Booksellers and the Digital Transition: Opportunity Knocks?“, a free webinar from Digital Book World, will address the challenges and opportunities ahead for independent booksellers, and what a digital future means for them.

  • Is it possible to compete with Barnes & Noble, Amazon, and Wal-Mart?
  • What effect will publishers selling direct to consumers have?
  • Where do POD and ebooks fit in the picture?
  • How can social media be used to build a community, online and in-store?

Debbie Stier, SVP/Assoc. Publisher for HarperStudio and Dir. of Digital Marketing for HarperCollins will moderate a lively conversation with out panel of independent booksellers: Stephanie Anderson, WORD (Brooklyn), Patrick Brown, Vromans (Pasadena, CA), and Bridget Warren, Vertigo Books (College Park, MD)

Indie Booksellers and the Digital Transition: Opportunity Knocks?” will be held on Wednesday, December 9th @ 1 pm EST // 10am PST.


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Register Today, Save $300: DBWwebinar

by Guy LeCharles Gonzalez, Director of Audience Development, Digital Book World

Judging from the activity on Twitter and the feedback I’ve gotten via email, yesterday’s webinar, Marketing in the Digital Age: Batteries Not Included, was a success!

Our panelists — Dan Blank, Director of Content Strategy & Development, Reed Business Information; Patrick Boegel, Director, Media Integration, Media Logic; Jane Friedman, Publisher & Editorial Director, Writer’s Digest Community; and Diana Vilibert, Web Editor, Marie Claire — were a diverse group, making my job moderatoring easy as each one of them brought a different perspective and some great insights to the discussion of how publishers can successfully engage with readers using social media tools.

The slides from the presentation have been made available via Slideshare, but they only give a hint of the great conversation that took place, so we’ll be making the full archive of the webinar shortly. [Now available here.]

Some personal highlights, filtered via our attendees tweets, included:

DaintyNinja: #dbw panelists don’t follow publishers on twitter – only authors, genres, and online community leaders

suzmccormick: Panelists say they follow those who are both entertaining and provide useful info on #Twitter #dbw

MaggieHilliard: Panelists playing “guess the publishers ” with popular books. No one knows or cares about editors/publishers–they should–lead tribes. #dbw

mikecane: RT: @NetGalley: wow – none of panelists know the publisher of Dan Brown! #dbw <– Wasn’t that MacRandomillanday?

MaggieHilliard: @DanBlank Less about broadcasting/interrupting, more about giving pple the option to listen to you. Social media is key to perm. mkting #dbw

MaggieHilliard: How can booksellers engage audience online? @DanBlank Don’t look for $ signs right way; build a channel/platform/community. #dbw

robertleebrewer: RT @thewritermama A blog is a destination, a book is a beautiful product. #DBW (Books are excellent gifts. URLs? Not so much.)

MaggieHilliard: How does that engagement strategy fit into “traditional” marketing/PR strategy? #dbw @DanBlank Listening is key

thewritermama: Authenticity=believe in your product, as first step. Build personal brand wisely. Focus on your niche (in my words). Fr @dianavilibert #DBW

vrleavitt: #dbw Where does blogging fit in to a writer’s carrer? @DianaVilibert – “A blog is another place where your potential readers are.”

thewritermama: Track results. Use analytics. Pay attention what happens after you start to engage. @patrickboegel #DBW

charabbott: “We see very clear correlation between tweeting and linking to info and sales of our products.” — @janefriedman #DBW

BethBookCoach: If you look for the $ sign right away, you’re missing the point. The bk is the marketing channel, the driver of credibility @danblank #dbw

ChristinaCastro: Listening/watching #dbw & discovered Suheir Hammad’s newest collection BREAKING POEMS (expand) I must get my hands on it! #books

austen_addict: Fave takeaway from Marketing in the Digital World webinar: be entertaining or point to useful info. Believe that was @janefriedman. Thx #dbw

ConsortiumBooks: Still chewing on the idea that publishers don’t “own” their customer relationships, intermediaries like Apple do @glecharles #dbw

lisamhawkins: #dbw Just took a Digital Book World webinar – valuable & useful info. Wish I could attend Jan NY conference.

Two of the more entertaining tangents that took off on Twitter were reactions to our panelists not knowing the publishers of all eight of the books I showed them, and that none of them owned a dedicated ereader, despite the fact that all owned at least one smartphone, and Jane noted she had the Kindle App on her iPhone. Tunnel-vision much?

To the first point, though, my goal with the selection of books I chose was to show that, for most readers, even those who work in publishing, the publisher is relatively unknown and not a major factor when choosing a book to read. Notable exceptions include Marvel and DC, whose banners are nearly as strong as their best-known characters, and some genre publishers, like Harlequin, TOR, Hay House, Chelsea Green, etc.

The common denominator: niche.

Try the quiz yourself. Go to Slide #18 and see how many publishers you can identify based on the books shown with Googling them. (Or Binging them. Equal time!) Bonus points if you’ve actually heard of all eight books, and a TRIPLE GOLD STAR if you can name half of the editors involved with them!

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by Guy LeCharles Gonzalez

Twitter Won't Save You

Twitter Won't Save Publishing

Twitter is a great networking tool, and many publishing professionals have embraced it wholeheartedly, but sometimes the hype around it — not unlike eBooks — gets a little out of hand.

It’s a tool, one of many, and while great for professional networking (in some industries), it hasn’t broken through to the mainstream anywhere near the way Facebook has.

Or email.

Or even blogs.

Publishers (and authors, and booksellers) who don’t have a strategic, integrated marketing strategy in place for engaging readers are either wasting their time on Twitter, or aren’t fully maximizing the opportunities it presents.

Our next webinar, Marketing in the Digital Age: Batteries Not Included, will touch on several social media tools, including Twitter, and where they fit best within an integrated marketing strategy.

In the meantime, follow us @digibookworld, and check out these two great lists of Twitter Users Shaping the Future of Publishing from Mashable and Book Oven, and join the conversation about the future of publishing.

Just don’t drink the Kool-Aid!

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